Fully
Loaded Bingo
Fully
Loaded Bingo
Fully
Loaded Bingo
with iQOO Z9s
with iQOO Z9s
with iQOO Z9s
iQOO Communication Technology Co. Ltd. is a Chinese consumer electronics company headquartered in Dongguan, Guangdong. Established on January 30, 2019, it operates as a subsidiary of Vivo, which is also based in the same city. The brand name iQOO stands for “I Quest On and On.”
iQOO primarily focuses on developing performance-centric smartphones, widely recognized for their powerful hardware and exceptional performance in gaming and high-speed multitasking.
iQOO Communication Technology Co. Ltd. is a Chinese consumer electronics company headquartered in Dongguan, Guangdong. Established on January 30, 2019, it operates as a subsidiary of Vivo, which is also based in the same city. The brand name iQOO stands for “I Quest On and On.”
iQOO primarily focuses on developing performance-centric smartphones, widely recognized for their powerful hardware and exceptional performance in gaming and high-speed multitasking.
iQOO Communication Technology Co. Ltd. is a Chinese consumer electronics company headquartered in Dongguan, Guangdong. Established on January 30, 2019, it operates as a subsidiary of Vivo, which is also based in the same city. The brand name iQOO stands for “I Quest On and On.”
iQOO primarily focuses on developing performance-centric smartphones, widely recognized for their powerful hardware and exceptional performance in gaming and high-speed multitasking.
Client
Client
Client
iQOO
iQOO
iQOO
Service
Service
Service
Social Media campaign
Social Media campaign
Social Media campaign
Industry
Industry
Industry
Tech, Smartphone
Tech, Smartphone
Tech, Smartphone
Year
Year
Year
August 2024
August 2024
August 2024
Campaign Overview
Campaign Overview
Campaign Overview
iQOO’s “Fully Loaded Bingo” was an Instagram-based contest supporting the August 2024 launch of the iQOO Z9s series. The campaign aimed to highlight the Z9s smartphone’s features in an engaging and interactive way. Users played a digital Bingo game — “where features meet fun” — marking off phone features as they were revealed on iQOO’s Instagram Stories.
iQOO’s “Fully Loaded Bingo” was an Instagram-based contest supporting the August 2024 launch of the iQOO Z9s series. The campaign aimed to highlight the Z9s smartphone’s features in an engaging and interactive way. Users played a digital Bingo game — “where features meet fun” — marking off phone features as they were revealed on iQOO’s Instagram Stories.
iQOO’s “Fully Loaded Bingo” was an Instagram-based contest supporting the August 2024 launch of the iQOO Z9s series. The campaign aimed to highlight the Z9s smartphone’s features in an engaging and interactive way. Users played a digital Bingo game — “where features meet fun” — marking off phone features as they were revealed on iQOO’s Instagram Stories.
The campaign was promoted under hashtags like #FullyLoadedBingo and offered a total prize pool of ₹70,000 (~US$850) in iQOO e-store credit.
The campaign was promoted under hashtags like #FullyLoadedBingo and offered a total prize pool of ₹70,000 (~US$850) in iQOO e-store credit.
The campaign was promoted under hashtags like #FullyLoadedBingo and offered a total prize pool of ₹70,000 (~US$850) in iQOO e-store credit.
Timeline and Availability
Timeline and Availability
Timeline and Availability
The Fully Loaded Bingo contest ran for three days: August 27–29, 2024.
All announcements and interactions were through iQOO India’s channels, with the campaign limited to the Indian market. Standard eligibility rules applied, including legal age and residency requirements.
The Fully Loaded Bingo contest ran for three days: August 27–29, 2024.
All announcements and interactions were through iQOO India’s channels, with the campaign limited to the Indian market. Standard eligibility rules applied, including legal age and residency requirements.
The Fully Loaded Bingo contest ran for three days: August 27–29, 2024.
All announcements and interactions were through iQOO India’s channels, with the campaign limited to the Indian market. Standard eligibility rules applied, including legal age and residency requirements.
How to Participate
How to Participate
How to Participate
Participants joined the contest through iQOO’s Instagram accounts. The steps were:
Participants joined the contest through iQOO’s Instagram accounts. The steps were:
Participants joined the contest through iQOO’s Instagram accounts. The steps were:
Follow both @iQOOIndia and @iQOOEsports on Instagram.
DM (direct-message) the Esports account @iQOOEsports with the phrase: “Play iQOO Fully Loaded Bingo”.
Watch Instagram Stories on @iQOOIndia and @iQOOEsports as features of the Z9s phone (battery, display, camera, etc.) were revealed.
Mark off the matching features on their digital Bingo card (received via DM).
Complete one of the allowed Bingo patterns and DM the completed card back with the phrase: “I finished iQOO Fully Loaded Bingo”.
Follow both @iQOOIndia and @iQOOEsports on Instagram.
DM (direct-message) the Esports account @iQOOEsports with the phrase: “Play iQOO Fully Loaded Bingo”.
Watch Instagram Stories on @iQOOIndia and @iQOOEsports as features of the Z9s phone (battery, display, camera, etc.) were revealed.
Mark off the matching features on their digital Bingo card (received via DM).
Complete one of the allowed Bingo patterns and DM the completed card back with the phrase: “I finished iQOO Fully Loaded Bingo”.
Follow both @iQOOIndia and @iQOOEsports on Instagram.
DM (direct-message) the Esports account @iQOOEsports with the phrase: “Play iQOO Fully Loaded Bingo”.
Watch Instagram Stories on @iQOOIndia and @iQOOEsports as features of the Z9s phone (battery, display, camera, etc.) were revealed.
Mark off the matching features on their digital Bingo card (received via DM).
Complete one of the allowed Bingo patterns and DM the completed card back with the phrase: “I finished iQOO Fully Loaded Bingo”.
The contest was automated using a chatbot on Instagram that handled registration, Bingo card distribution, and entry verification.
The contest was automated using a chatbot on Instagram that handled registration, Bingo card distribution, and entry verification.
The contest was automated using a chatbot on Instagram that handled registration, Bingo card distribution, and entry verification.
Prizes and Rewards
Prizes and Rewards
Prizes and Rewards
The total prize pool was ₹70,000 in iQOO e-store vouchers, distributed among multiple winners. Participants followed the on-screen DM instructions to claim their e-store coupons after completing their Bingo card.
The total prize pool was ₹70,000 in iQOO e-store vouchers, distributed among multiple winners. Participants followed the on-screen DM instructions to claim their e-store coupons after completing their Bingo card.
The total prize pool was ₹70,000 in iQOO e-store vouchers, distributed among multiple winners. Participants followed the on-screen DM instructions to claim their e-store coupons after completing their Bingo card.
Game Features and Mechanics
Game Features and
Mechanics
Game Features and Mechanics
Fully Loaded Bingo was a digital version of Bingo designed for Instagram. Each Bingo card featured Z9s smartphone specs or hashtags instead of numbers.
Fully Loaded Bingo was a digital version of Bingo designed for Instagram. Each Bingo card featured Z9s smartphone specs or hashtags instead of numbers.
Fully Loaded Bingo was a digital version of Bingo designed for Instagram. Each Bingo card featured Z9s smartphone specs or hashtags instead of numbers.
Winning patterns included:
Winning patterns included:
Winning patterns included:
Four Corners: The four corner cells of the Bingo card.
Left / Middle / Right Column: Any full vertical column.
A ticket achieves a full house when all 15 Features on the ticket are called.
Four Corners: The four corner cells of the Bingo card.
Left / Middle / Right Column: Any full vertical column.
A ticket achieves a full house when all 15 Features on the ticket are called.
Four Corners: The four corner cells of the Bingo card.
Left / Middle / Right Column: Any full vertical column.
A ticket achieves a full house when all 15 Features on the ticket are called.
Moodboard
Moodboard
Moodboard
