iQOO Z9 Lite
5G Lauch
iQOO Z9 Lite
5G Lauch
iQOO Z9 Lite
5G Lauch
Campaign
Campaign
Campaign
iQOO Communication Technology Co. Ltd. is a Chinese consumer electronics company headquartered in Dongguan, Guangdong. Established on January 30, 2019, it operates as a subsidiary of Vivo, which is also based in the same city. The brand name iQOO stands for “I Quest On and On.”
iQOO primarily focuses on developing performance-centric smartphones, widely recognized for their powerful hardware and exceptional performance in gaming and high-speed multitasking.
iQOO Communication Technology Co. Ltd. is a Chinese consumer electronics company headquartered in Dongguan, Guangdong. Established on January 30, 2019, it operates as a subsidiary of Vivo, which is also based in the same city. The brand name iQOO stands for “I Quest On and On.”
iQOO primarily focuses on developing performance-centric smartphones, widely recognized for their powerful hardware and exceptional performance in gaming and high-speed multitasking.
iQOO Communication Technology Co. Ltd. is a Chinese consumer electronics company headquartered in Dongguan, Guangdong. Established on January 30, 2019, it operates as a subsidiary of Vivo, which is also based in the same city. The brand name iQOO stands for “I Quest On and On.”
iQOO primarily focuses on developing performance-centric smartphones, widely recognized for their powerful hardware and exceptional performance in gaming and high-speed multitasking.
Client
Client
Client
iQOO
iQOO
iQOO
Service
Service
Service
Social Media campaign
Social Media campaign
Social Media campaign
Industry
Industry
Industry
Tech, Smartphone
Tech, Smartphone
Tech, Smartphone
Year
Year
Year
July 2024
July 2024
July 2024
Campaign Overview
Campaign Overview
Campaign Overview
The iQOO Z9 Lite 5G was launched in India as a budget-friendly 5G smartphone for Gen Z and first-time 5G users. The campaign revolved around the slogan “Fully Loaded 5G”, highlighting its MediaTek Dimensity 6300 processor, Sony 50MP AI camera, 5000mAh battery, and 90Hz display.
The iQOO Z9 Lite 5G was launched in India as a budget-friendly 5G smartphone for Gen Z and first-time 5G users. The campaign revolved around the slogan “Fully Loaded 5G”, highlighting its MediaTek Dimensity 6300 processor, Sony 50MP AI camera, 5000mAh battery, and 90Hz display.
The iQOO Z9 Lite 5G was launched in India as a budget-friendly 5G smartphone for Gen Z and first-time 5G users. The campaign revolved around the slogan “Fully Loaded 5G”, highlighting its MediaTek Dimensity 6300 processor, Sony 50MP AI camera, 5000mAh battery, and 90Hz display.
iQOO launched the device on July 15, 2024, with first sales starting on July 20 via Amazon Prime Day, using an online-first, digital-heavy strategy. Marketing focused on social media, tech influencer collaborations, and Amazon partnership promotions.
iQOO launched the device on July 15, 2024, with first sales starting on July 20 via Amazon Prime Day, using an online-first, digital-heavy strategy. Marketing focused on social media, tech influencer collaborations, and Amazon partnership promotions.
iQOO launched the device on July 15, 2024, with first sales starting on July 20 via Amazon Prime Day, using an online-first, digital-heavy strategy. Marketing focused on social media, tech influencer collaborations, and Amazon partnership promotions.
Priced at ₹9,999 (4GB) and ₹10,999 (6GB) after discounts, the phone targeted students and value-conscious buyers looking for an affordable 5G entry point. Early responses were positive, especially for performance and camera quality, with some criticism over the HD+ display resolution.
Priced at ₹9,999 (4GB) and ₹10,999 (6GB) after discounts, the phone targeted students and value-conscious buyers looking for an affordable 5G entry point. Early responses were positive, especially for performance and camera quality, with some criticism over the HD+ display resolution.
Priced at ₹9,999 (4GB) and ₹10,999 (6GB) after discounts, the phone targeted students and value-conscious buyers looking for an affordable 5G entry point. Early responses were positive, especially for performance and camera quality, with some criticism over the HD+ display resolution.
The launch helped iQOO strengthen its presence in the entry-level 5G smartphone market in India.
The launch helped iQOO strengthen its presence in the entry-level 5G smartphone market in India.
The launch helped iQOO strengthen its presence in the entry-level 5G smartphone market in India.
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