iQOO Spoof
Ad Campaign
iQOO Spoof
Ad Campaign
iQOO Spoof
Ad Campaign
iQOO Communication Technology Co. Ltd. is a Chinese consumer electronics company headquartered in Dongguan, Guangdong. Established on January 30, 2019, it operates as a subsidiary of Vivo, which is also based in the same city. The brand name iQOO stands for “I Quest On and On.”
iQOO primarily focuses on developing performance-centric smartphones, widely recognized for their powerful hardware and exceptional performance in gaming and high-speed multitasking.
iQOO Communication Technology Co. Ltd. is a Chinese consumer electronics company headquartered in Dongguan, Guangdong. Established on January 30, 2019, it operates as a subsidiary of Vivo, which is also based in the same city. The brand name iQOO stands for “I Quest On and On.”
iQOO primarily focuses on developing performance-centric smartphones, widely recognized for their powerful hardware and exceptional performance in gaming and high-speed multitasking.
iQOO Communication Technology Co. Ltd. is a Chinese consumer electronics company headquartered in Dongguan, Guangdong. Established on January 30, 2019, it operates as a subsidiary of Vivo, which is also based in the same city. The brand name iQOO stands for “I Quest On and On.”
iQOO primarily focuses on developing performance-centric smartphones, widely recognized for their powerful hardware and exceptional performance in gaming and high-speed multitasking.
Client
Client
Client
iQOO
iQOO
iQOO
Service
Service
Service
Social Media campaign
Social Media campaign
Social Media campaign
Industry
Industry
Industry
Tech, Smartphone
Tech, Smartphone
Tech, Smartphone
Year
Year
Year
June 2024
June 2024
June 2024
Observation
Observation
Observation
Summer has traditionally been associated with beverage brands like Maaza or personal care brands like Dermi Cool. In contrast, smartphones are usually linked to festivals like Diwali.
Summer has traditionally been associated with beverage brands like Maaza or personal care brands like Dermi Cool. In contrast, smartphones are usually linked to festivals like Diwali.
Summer has traditionally been associated with beverage brands like Maaza or personal care brands like Dermi Cool. In contrast, smartphones are usually linked to festivals like Diwali.
Before this campaign, no smartphone brand had ever owned the summer narrative.
Before this campaign, no smartphone brand had ever owned the summer narrative.
Before this campaign, no smartphone brand had ever owned the summer narrative.
What did we do?
What did we do?
What did we do?
We positioned iQOO as the first smartphone brand to associate itself with summer, creating a category-first conversation on social media. By leveraging summer tropes, we built a fresh and relatable connection between the season and the brand.
We positioned iQOO as the first smartphone brand to associate itself with summer, creating a category-first conversation on social media. By leveraging summer tropes, we built a fresh and relatable connection between the season and the brand.
VIsual Tonality
VIsual Tonality
VIsual Tonality
To convey the summer experience, the campaign used a vibrant citrus color palette, highlighted with a warm sunshine yellow overlay. Playful typography and dynamic graphic elements complemented this approach, crafting a visual identity that resonated with the essence of summer.
To convey the summer experience, the campaign used a vibrant citrus color palette, highlighted with a warm sunshine yellow overlay. Playful typography and dynamic graphic elements complemented this approach, crafting a visual identity that resonated with the essence of summer.
To convey the summer experience, the campaign used a vibrant citrus color palette, highlighted with a warm sunshine yellow overlay. Playful typography and dynamic graphic elements complemented this approach, crafting a visual identity that resonated with the essence of summer.
Slice Ad
Slice Ad
Slice Ad
Spoofed Ad
Spoofed Ad
Spoofed Ad
Dermi Cool Ad
Dermi Cool Ad
Dermi Cool Ad
Spoofed Ad
Spoofed Ad
Spoofed Ad
Glucon-D
Glucon-D
Glucon-D
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Spoofed Ad
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Navratna Ad
Navratna Ad
Navratna Ad
Spoofed Ad
Spoofed Ad
Spoofed Ad
Navratna Ad
Navratna Ad
Navratna Ad
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Spoofed Ad
Spoofed Ad
Limca Ad
Limca Ad
Limca Ad
Spoofed Ad
Spoofed Ad
Spoofed Ad
Cinthol Ad
Cinthol Ad
Cinthol Ad
Spoofed Ad
Spoofed Ad
Spoofed Ad
