iQOO Z9X
5G Lauch
iQOO Z9X
5G Lauch
iQOO Z9X
5G Lauch
Campaign
Campaign
Campaign
iQOO Communication Technology Co. Ltd. is a Chinese consumer electronics company headquartered in Dongguan, Guangdong. Established on January 30, 2019, it operates as a subsidiary of Vivo, which is also based in the same city. The brand name iQOO stands for “I Quest On and On.”
iQOO primarily focuses on developing performance-centric smartphones, widely recognized for their powerful hardware and exceptional performance in gaming and high-speed multitasking.
iQOO Communication Technology Co. Ltd. is a Chinese consumer electronics company headquartered in Dongguan, Guangdong. Established on January 30, 2019, it operates as a subsidiary of Vivo, which is also based in the same city. The brand name iQOO stands for “I Quest On and On.”
iQOO primarily focuses on developing performance-centric smartphones, widely recognized for their powerful hardware and exceptional performance in gaming and high-speed multitasking.
iQOO Communication Technology Co. Ltd. is a Chinese consumer electronics company headquartered in Dongguan, Guangdong. Established on January 30, 2019, it operates as a subsidiary of Vivo, which is also based in the same city. The brand name iQOO stands for “I Quest On and On.”
iQOO primarily focuses on developing performance-centric smartphones, widely recognized for their powerful hardware and exceptional performance in gaming and high-speed multitasking.
Client
Client
Client
iQOO
iQOO
iQOO
Service
Service
Service
Social Media campaign
Social Media campaign
Social Media campaign
Industry
Industry
Industry
Tech, Smartphone
Tech, Smartphone
Tech, Smartphone
Year
Year
Year
May 2024
May 2024
May 2024
Campaign Overview
Campaign Overview
Campaign Overview
iQOO’s centerpiece slogan was “Full Day, Fully Loaded”, directly referencing the Z9x’s 6000mAh battery and two-day endurance promise. This phrase appeared on launch posters and ads, tying together the phone’s long battery life with its feature set.
iQOO’s centerpiece slogan was “Full Day, Fully Loaded”, directly referencing the Z9x’s 6000mAh battery and two-day endurance promise. This phrase appeared on launch posters and ads, tying together the phone’s long battery life with its feature set.
iQOO’s centerpiece slogan was “Full Day, Fully Loaded”, directly referencing the Z9x’s 6000mAh battery and two-day endurance promise. This phrase appeared on launch posters and ads, tying together the phone’s long battery life with its feature set.
Other marketing slogans underscored the phone’s design and performance. For instance, iQOO touted the Z9x as “India’s slimmest smartphone” in its class (just 7.99mm thick) despite the huge battery.
Other marketing slogans underscored the phone’s design and performance. For instance, iQOO touted the Z9x as “India’s slimmest smartphone” in its class (just 7.99mm thick) despite the huge battery.
Other marketing slogans underscored the phone’s design and performance. For instance, iQOO touted the Z9x as “India’s slimmest smartphone” in its class (just 7.99mm thick) despite the huge battery.
Overall, messaging combined youthful, aspirational language with tech specs—positioning the Z9x as an “affordable smartphone with powerful performance and long battery life” for Gen-Z users.
Overall, messaging combined youthful, aspirational language with tech specs—positioning the Z9x as an “affordable smartphone with powerful performance and long battery life” for Gen-Z users.
Overall, messaging combined youthful, aspirational language with tech specs—positioning the Z9x as an “affordable smartphone with powerful performance and long battery life” for Gen-Z users.
Moodboard
Moodboard
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